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Full-time professor

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Research Fields

Chung-Min Wu

Associate Professor


Ph.D. in Industrial Engineering, Auburn University, USA

Industrial Engineering & Management,

Commerce Automation

Jung-Fa Tsai

Distinguished Professor

Ph.D. in Information Management, National Chiao Tung University

Management Decisions,

Information Management,

Management Science

Chih-Chou Chiu


Ph.D. in Industrial Engineering, Texas A&M University

Data Mining, E-Commerce,

Applied Statistics,

Database Marketing,

Big Data Analysis,

Customer Relationship Management

Tung-Lai Hu


Ph.D. in Marketing Management, National Taiwan University

Marketing Management,

International Marketing,

Brand Strategy,

Channels Management,

Service Marketing,

Strategic Management,


Seminar of Strategic Theory

Feng-Yi Lin


Ph.D. in Institute of Business and Management, National Chiao Tung University

Financial and Management Accounting,

Corporate Finance and Investment,

Accounting Information System,

Total Quality Management

Ching-Jui Keng


Ph.D. in Business Administration, National Cheng Chi University

Logistics Management,


IT Service Management

Chien-Cheng Chen


Ph.D. in Business Administration, National Taiwan University of Science and Technology

Organizational Behavior,

Human Resource Management

Ming-Kuen Chen

Associate Professor

Ph.D. in Industrial Engineering, Lehigh University, USA

Commerce Automation,

Supply Chain Management,

Manufacturers toward Service

Sen-Kuei Liao

Associate Professor

Ph.D. in Business, National Taiwan University

Marketing Management,

Service Marketing and Management,

Strategic Management

Chuang-Min Grace Chao

Associate Professor

Ph.D. in Economics, University of Rochester, USA


Financial Econometrics,

Corporate Governance,

Efficiency of Financial Institutions

Ling-Jing Kao

Associate Professor

Ph.D. in Marketing Management, The Ohio State University, USA

Digital Marketing,

Marketing of High-Technology Products and Innovations,

Applied Statistics,

Data Analysis,

Marketing Research,

Bayes Theorem

Shih-Wei Wu

Associate Professor

Ph.D. Centre for Risk Research, School of Management, University of Southampton, U.K.

Behavioural Finance,

Decision Making and Risk Analysis,


International Financial Markets

Lin-Hua Lydia Lu Assistant Professor Ph.D in Management, National Cheng Kung University

Technology & Innovation Management, 

Corporate Governance in Business & Family Group,

Organization theory